HEAD OFFICE : SAIF Desk, PO Box 513033, Sharjah, UAE
Call : 0097 150 374 6634
UK OFFICE : 0044 207 706 11 22


This Privacy Policy sets out the approach which Choice Technologies will take in relation to the treatment of Personal Information. It includes information on how Choice Technologies collects, uses, discloses and keeps secure, individuals’ Personal Information. It also covers how Choice Technologies makes the Personal Information it holds available for access to and correction by the individual.


1.1 Choice Technologies will only collect Personal Information where the information is necessary for Choice Technologies to perform one or more of its functions or activities. In this context, “collect” means gather, acquire or obtain by any means, information in circumstances where the individual is identifiable or identified.

1.2 Choice Technologies collects Personal Information primarily to supply customers with the products and services ordered from it and its related companies. Choice Technologies also collects and uses Personal Information for secondary purposes including:

(i) billing and account management.

(ii) business planning and product development; and

(iii) to provide individuals with information about promotions, as well as the products and services of other Choice Technologies companies and other organisations.

1.3 Choice Technologies will not collect Sensitive Information from individuals except with consent and only where it is necessary for Choice Technologies to collect such information for an activity or function.

1.4 Choice Technologies will not collect Personal Information secretly or in an underhanded way.

  1. USE

2.1 Choice Technologies Uses Personal Information primarily for the purposes listed in 1.2 above.

2.2 Choice Technologies will not use Sensitive Information for Direct Marketing.

2.3 Choice Technologies may use Personal Information to avoid an imminent threat to a person’s life or to public safety. It may also use Personal Information for reasons related to law enforcement or internal investigations into unlawful activities.

2.4 Choice Technologies will not use Personal Information without taking reasonable steps to ensure that the information is accurate, complete and up to date.

2.5 Choice Technologies will not attempt to match de-identified or anonymous data collected through surveys or such online devices as “cookies”, with information identifying an individual, without the consent of the relevant individual.


3.1 Choice Technologies may Disclose Personal Information to related or unrelated third parties if consent has been obtained from the individual.

3.2 Choice Technologies may Disclose Personal Information to unrelated third parties to enable outsourcing of functions (such as billing), where that is Disclosure or Use for a related Secondary Purpose and has been notified to individuals or where such Disclosure is within the individual’s Reasonable Expectations.

3.3 Choice Technologies will take reasonable steps to ensure that its contracts with third parties include requirements for third parties to comply with the Use and Disclosure requirements of the Privacy Act.

3.4 Choice Technologies may Disclose Personal Information to law enforcement agencies, government agencies, courts or external advisers where permitted or required by law.

3.5 Choice Technologies may Disclose Personal Information to avoid an imminent threat to a person’s life or to public safety.

3.6 Choice Technologies does not generally sell or share its customer lists on a commercial basis with third parties but if it did, it would only do so if we had the appropriate consent of the individual involved. If the consent provided is conditional, Choice Technologies will take steps to ensure (by contract) that the use of its customer list by third parties does not exceed the scope of the consent.


4.1 Choice Technologies will review, on a regular and ongoing basis, its collection and storage practices to ascertain how improvements to accuracy can be achieved.

4.2 Choice Technologies will take steps to destroy or de-identify Personal Information after as short a time as possible and after a maximum of seven years, unless the law requires otherwise.


5.1 Choice Technologies requires employees and contractors to perform their duties in a manner that is consistent with Choice Technologies’ legal responsibilities in relation to privacy.

5.2 Choice Technologies will take all reasonable steps to ensure that paper and electronic records containing Personal Information are stored in facilities that are only accessible by people within Choice Technologies who have a genuine “need to know” as well as “right to know”.

5.3 Choice Technologies will review, on a regular and ongoing basis, its information security practices ascertaining how ongoing responsibilities can be achieved and maintained.


6.1 Choice Technologies will allow its records containing Personal Information to be accessed by the individual concerned in accordance with the Privacy Act.

6.2 Choice Technologies will correct its records containing Personal Information as soon as practically possible, at the request of the individual concerned in accordance with the Privacy Act.

6.3 Individuals wishing to lodge a request to access and/or correct their Personal Information should do so by contacting Choice Technologies Customer Service, as per the details on the back of this document. While some requests for access may be handled by Customer Service, it may be necessary for your request to be escalated to the Choice Technologies Customer Relations Group.

6.4 Choice Technologies will not charge a fee for processing an access request unless the request is complex or is resource intensive.


7.1 Choice Technologies websites include a copy of this Choice Technologies’ Privacy Policy.


8.1 Choice Technologies will not make it mandatory for visitors to its web sites to provide Personal Information unless such Personal Information is required to answer an inquiry or provide a service. Choice Technologies may however request visitors to provide Personal Information voluntarily to Choice Technologies (for example, as part of a competition or questionnaire).

8.2 Choice Technologies will allow its customers to transact with it anonymously wherever that is reasonable and practicable.


9.1 Choice Technologies will take reasonable steps to limit the amount of Personal Information it sends to unrelated organisations overseas.


Choice Technologies means Choice Technologies FZC

Personal Information means information or an opinion (including information or an opinion forming part of a database), whether true or not and whether recorded in a material form or not, about an individual whose identity is apparent, or can reasonably be ascertained from the information or opinion.

Primary Purpose is the dominant or fundamental reason for information being collected in a particular transaction.

Reasonable Expectation means a reasonable individual’s expectation that their personal information might be Used or Disclosed for the particular purpose.

Sensitive Information means:
(a) information or an opinion about an individual’s:
(i) racial or ethnic origin; or
(ii) political opinions; or
(iii) membership of a political association; or
(iv) religious beliefs or affiliations; or
(v) philosophical beliefs; or
(vi) membership of a professional or trade association; or
(vii) membership of a trade union; or
(viii) sexual preferences or practices; or
(ix) criminal record;that is also personal information or
(b) Health Information about an individual.
Use means the handling of Personal Information within Choice Technologies.


Cookies are very small text files that are stored on your computer when you visit this website.

We use cookies to help identify your computer so we can tailor your user experience, track how you use our service and to assist with marketing. You can disable any cookies already stored on your computer, but these may stop our website from functioning properly.

Cookies on this website are used to keep you logged in to your account, remember your login information so you don’t have to login every time you visit, track your website usage with Google Analytics, offer you marketing messages and provide an online chat service.


If you require further information regarding Choice Technologies’ Privacy Policy, you can contact Choice Technologies Customer Service Centre on:

Online: via www.choicetec.net
Email: sales@choicetec.net
Phone: 0097 1503 74 6634
Address: PO Box 93915, Dubai, UAE